Cologne, July 9th, 2025 – The globally leading streetwear retailer SNIPES and one of the world’s most iconic and largest beverage brands, Sprite®, are relaunching their successful partnership with a bold new collaboration – perfectly timed for the 2025 festival season. Building on the success of their first collaboration in 2020, the second exclusive collection will now be available in nearly 300 SNIPES stores across Europe.
For SNIPES, the partnership with Sprite® is grounded in a shared connection to the same community. Both brands hold strong cultural relevance among Gen Z and young Millennials, making Sprite a perfect fit for this collaboration. This venture reflects a continued commitment to culture-first partnerships and authentic storytelling, while staying true to the voice and needs of the community.
“Sprite isn’t just a drink – it’s part of the culture our community lives and breathes,” says Rene Dahl, Brand Director at SNIPES. “The success of our first collaboration in 2020 showed us just how well the partnership resonates with our community. With the 2025 festival season in full swing, launching a second collection was a natural next step.”
The collection features tracksuits, shirts, tank tops, shorts, jerseys, and a cap – all inspired by themes of refreshment, heat, American sportswear, and Y2K street style. The main color palette blends signature Sprite green with pops of purple, yellow, and light blue. Prices range from €20 to €70.
“Teaming up with SNIPES is a testament to our shared commitment to shaping culture through fashion, music and meaningful engagement,” said Oana Vlad, Global VP of Sprite. “Through the collab, we’re creating a fresh way for Gen Z to express themselves and celebrate their culture, all while staying true to what matters most to them.”
To bring the campaign to life, a mobile SNIPES x Sprite® Festival pop-up will tour selected SNIPES flagship stores across Europe – starting with a big kickoff at the Open Air Frauenfeld Festival, followed by stops in Frankfurt, Paris, Vienna, and Naples. The activation is designed to bring festival energy directly into retail spaces, featuring immersive experiences and interactive touchpoints that reflect the “Hit the Refresh” spirit.
The community can expect DJ sets, challenges with spicy food tastings, a gamified vending machine with exclusive giveaways, and rewards like free Sprite®, festival tickets, and special edition outfits.
With this community-driven collaboration, SNIPES and Sprite® are not just launching a streetwear collection – they’re refreshing the culture through a shared vision that unites lifestyle and fashion, and once again proves the diverse DNA of streetwear culture.
The collection is available now at select SNIPES stores across Europe and online at www.snipes.com.
For any request feel free to reach out to:
Für Anfragen wenden Sie sich gerne an:
SNIPES SE | Katharina Scharf | Teamlead Communications
Mobil: +49 173 6360289
Mail: katharina.scharf@snipes.com
