Merging Culture, Style and Street
Cologne, May 2, 2025 – SNIPES and MCM present an unexpected collaboration in an exclusive capsule collection. Bringing together one of the world’s leading streetwear retailers and the iconic German luxury brand, this partnership is a bold celebration of creativity, streetwear, and community. To bring the campaign to life, global music mogul and longtime SNIPES Chief Creative Officer DJ Khaled serves as the face of the collection, embodying the dynamic energy of Miami, a city he calls home.
Designed to “Make it Miami”, the collection draws inspiration from the city’s vibrant spirit and its unmistakable vibe. The collaboration fuses SNIPES’ authentic streetwear roots with MCM’s heritage of craftsmanship, setting new benchmarks in pushing boundaries of today’s fashion. By reinterpreting heritage codes through a street-savvy lens, the capsule breaks new ground with bold colors, textures, and embellishments. Blending luxury with streetwear aesthetics, the collection offers the community a unique opportunity to embrace high-end styles in an authentic way.
The collection spans apparel, leather goods, and accessories, with each piece crafted for those who recognize fresh style, seek statement pieces, and demand nothing less than high-end quality with an edge. A striking new collaboration logo takes center stage on standout apparel pieces. The color palette of black, white, pink, and turquoise stands out, with the logo coming to life on apparel that captures the unique charm of Miami – its vibrant colors, energetic vibe, and summer spirit. With glittery studs, bold typography, and modern fits, each piece instantly transports you to the dynamic energy of Florida’s coastline.
The collection also stands out with its distinctive selection of bags. MCM and SNIPES have co-designed two exclusive lines: a sleek, black nylon-bag collection that will be available exclusively at SNIPES, and elegant white leather editions, sold only at MCM. Each line reflects the unique identity of the two brand powerhouses.
“Creating a streetwear collection with MCM is a bold statement. Bringing a luxury brand with such a rich heritage into street culture and making it accessible to our community shows what’s possible with creative vision and the right partners. By rethinking partnerships and taking the step outside of the box, we are pushing boundaries while always staying true to who we are,” says SNIPES CEO Dennis Schröder.
Sung-Joon Kim, Chief Visionary Officer of MCM says: “This collaboration with SNIPES is a bold fusion of luxury and street culture, celebrating fearless self-expression and shared creative values. At MCM, we thrive on rewriting the rules through innovation and craftsmanship, and this partnership ignites that spirit with dynamic energy and global impact.”
To mark the launch of the collaboration, MCM and SNIPES will host an exclusive launch event at the We The Best x SNIPES Store in South Beach, Miami on May 9, 2025. This unforgettable celebration promises to capture the spirit of the collection by bringing together style, music, and community in a city where hip-hop-infused luxury is woven into its very DNA.
Face of the campaign and SNIPES CCO DJ Khaled says about the collab: “We the best at making moves and with this MCM x SNIPES collab we’re taking it to the top!”
The MCM x SNIPES collection is available from May 9th, 2025 online and in selected MCM and SNIPES stores across Europe and the US, with limited quantities available.
WE ARE SNIPES!
Since the opening of the first SNIPES store in 1998, SNIPES has stood for more than just streetwear. Deeply rooted in hip-hop, basketball, soccer, and dance, the retailer connects streetwear culture, community, and fashion.
With over 800 stores across Europe and the US, as well as an online shop, SNIPES offers not only sneakers and streetwear from global brands like adidas, Nike, and New Balance but also exclusive SNIPES collections and limited drops. From unique global partnerships with DJ Khaled and French football club PSG to local collaborations with key figures in the scene – SNIPES is an integral part of the streetwear culture community.
SNIPES is more than just retail; it’s a movement that brings people together worldwide. The company supports its community through various projects that nurture talent and provide young people with a platform.
For any inquiries, feel free to contact:
SNIPES SE | Katharina Scharf | Teamlead Communications
Mobil: +49 173 6360289
Mail: katharina.scharf@snipes.com
About MCM
MCM was founded in Germany in 1976 as an alternative to traditional luxury and was considered the “enfant terrible,” creating the ultimate accessories and lifestyle goods for the innovative and unapologetically luxurious lifestyle of Munich’s 1970s scene. Today, MCM leverages its heritage of cultivated rebellion to develop new expressions of luxury for a new generation of independently-minded consumers. Under the visionary leadership of Sung-Joo Kim, who took over the brand in 2005, MCM continues to evolve with a unique vision, new iconic designs, and a cross-border approach to innovation. MCM is currently available in 584 stores across 43 countries, including Munich, Berlin, Zurich, London, Paris, New York, L.A., Hong Kong, Shanghai, Beijing, Seoul, Tokyo, the Middle East, and other major luxury cities worldwide.
