Cologne, 18.07.2023. SNIPES, the sneaker and streetwear retailer operating in Europe and the USA, has appointed Daniel Bontjer as Chief Retail Officer (CRO) for the European market. With immediate effect, Bontjer will be responsible for the sales business as well as human resources and the customer service. The expansion of the management team at SNIPES and the appointment of a General Manager, Dennis Schröder, in March 2023 is intended to strengthen the back of CEO and founder Sven Voth. This will allow Voth to focus on the overall strategy of the company.
Bontjer is part of the SNIPES team since 2012 and had various positions, such as Head of Retails Europe. In July 2022 he was appointed to the Sr. Head of Retail & Human Resources Europe.
“I am very grateful for the trust I get at SNIPES for more than ten years now and I am really looking forward to my new role. Above all, I want to drive our expansion forward and build strategic brand partnerships to deliver what our community demands daily,” Bontjer, CRO SNIPES.
“That with Daniel we can fill a new C-level role internally shows that at SNIPES, employees can grow together with the company. Daniel knows our retail business like no other and is exactly the right person for this job,” Dennis Schröder, General Manager of SNIPES Europe.
Alongside Sven Voth, CEO, Tim Spickenbom, CFO, and Peter Buse COO, Bontjer is thus the fourth C-level appointment at SNIPES and reports to Dennis Schröder.
WE ARE SNIPES!
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 700 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as adidas, Jordan, Karl Kani, Nike, Reebok, and Vans. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.
Feel free to contact us if you have any questions:
SNIPES SE | Katharina Scharf | Senior Communications Manager
Mobile: +49 173 636 0289
Mail: katharina.scharf@snipes.com