Cologne, March 13, 2024 – The European and US-based streetwear retailer SNIPES is adding the brand Zoo York to its wide portfolio as a new licensed brand with immediate effect. With Zoo York, SNIPES is relying on one of the most legendary New York brands of the 90s and early 2000s with a long heritage. The integration of the brand offers new revenue potential for SNIPES and strengthens its international image as one of the leading streetwear retailers worldwide.
Back to the streets – Founded in 1993 on the streets of New York City, Zoo York established itself as an authentic skate-brand and over the years developed into an international streetwear player. Thanks to its unique heritage, Zoo York is celebrated by a large fan base until now. The brand’s style is still strongly influenced by the New York skate vibe and hip-hop culture. Following the retailer’s “community first” philosophy, the apparel pieces and the sneaker silhouettes have been reinterpreted to inspire both the existing Zoo York community and new generations for the legendary brand.
Simon Bus, Head of Communications & Entertainment, emphasizes: “The integration of Zoo York into our strategic brand portfolio alongside our own brand SNIPES and the important licensed brands Karl Kani and K1X is a meaningful step to further drive our diversification. By reinterpreting Zoo York’s styles, we can expand our community and tap into new market segments, as we don’t want to target the skate-community exclusively, but a broader audience. This expansion not only strengthens our position as a leading streetwear retailer, but also offers opportunities for synergy effects and cross- promotion between the various brands in our portfolio.”
The current Zoo York collection, including sneakers in three different colorways, is now available in selected SNIPES stores and online at SNIPES.COM.
Feel free to contact us if you have any questions:
SNIPES SE | Georgina Gerasimidis | Corporate Communications Manager
Mobile: +49 173 437 2767
Mail: georgina.gerasimidis@snipes.com
WE ARE SNIPES!
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 750 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as adidas, Jordan, Karl Kani, Nike, Reebok, and Vans. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.
For more information please visit www.snipes.com.
ZOO YORK – UNBREAKABLE!
OG skateboarders Rodney Smith, Eli Gessner and Adam Schatz teamed up to create the East Coast’s first true skateboarding-inspired lifestyle brand in 1993 – Zoo York. The trio siphoned creative inspiration from NYC’s rapidly evolving skateboarding, hip-hop, and graffiti scenes. What started off as a simple line of decks and T-shirts steadily grew into a full-blown streetwear collection marked by graphic heavy boards, military surplus and urban-athletic styling that was designed to withstand the city’s rugged terrain. Today, Zoo York is a highly evolved, globally recognized brand with unbreakable East Coast attitude and story, currently present in 6 continents and over 5,000 doors.
