SNIPES x adidas honor fashion capitals with a unique Forum Low silhouette
Cologne, November 24, 2022 – SNIPES honors two of the most iconic European fashion capitals with the help of their local ambassadors Tobias “TJ” Jeromin and Manuel “Manu” Harrau – dedicating exclusive sneakers to their respective hometowns Paris and Berlin.
The retailer, based in Cologne, has a group of local ambassadors in relevant European key cities to stay in touch with trending topics and the local communities. These include for example Milano, Barcelona, or Amsterdam.When presented with the opportunity to create their own adidas Forum Lows as a hommage to their hometowns, our local ambassadors applied their creative skill sets and went to work. TJ is the local ambassador for Berlin. He is a passionate graffiti artist, so probably no one knows the city and its culture better than him. He combined his design skills with his keen eye for graffiti and the outcome is a clean Forum Low colorway with authentic and playful details referencing Berlin’s iconic streetball courts and backyards. Manu, who is the local ambassador for Paris, came to the city as a young photographer with a passion for balling. He took inspiration from one of his favorite spots in Paris: The Rue-de-Trévise-Gym – one of the oldest basketball courts in the world. Ballers have been doing their thing on that hardwood floor for almost 130 years and counting.The Paris colorway reflects the blue railings, crème-colored walls, and the parquet of the gym – it doesn’t get classier than that.
To celebrate the drops of our exclusive colorways there will be in-store installations in select SNIPES stores in Paris and Berlin. The installations are based on iconic streetball courts in these cities. A basketball hoop and steel fences in the middle of the SNIPES Alexanderplatz store – hardwood floors and wall bars in our Paris, Rue-St.-Denis store will bring TJ’s and Manu’s inspirations to life. No question, this installation wouldn’t be complete without the the sounds of chainlink hoops on outdoor courts and squeaking sneakers in old basketball gyms.
The highlight of the activation will be a vertical jump test with a leaping pole in the middle of the stores. TJ and Manu will join the events in their respective cities, of course – both representing their shoe designs as well as hyping up the crowd. The highest jump in each city will win a pair of brand-new SNIPES exclusive adidas Forum Lows. The contests will take place on November 25th in Paris and on November 26th in Berlin.
Both silhouettes are built with premium leather and suede on the uppers and come with matching lace jewels and a customizable tongue patch that leaves some space for trash-talking.The SNIPES x adidas Originals Forum Low “Berlin” and “Paris” retails for 109,99€ per pair and is now available in SNIPES stores in Europe and online on snipes.com.
For any questions about SNIPES, please get in touch with:
Thorben Stegemann
E-Mail: thorben.stegemann@snipes.com
Mobile: +49 174 3430 490
Manuel “Manu” Harrau: @snipes_paris
Tobias “TJ” Jeronim: @snipesberlin
We Are SNIPES
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 680 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers along- side the classic timeless looks of brands such as adidas, Jordan, Karl Kani, Nike, Reebok, and Vans. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.
