Cologne, 22nd of April 2024 – SNIPES kicks off a unique campaign for the legendary adidas Climacool 1 collection by bringing eight cultural communities to the hometown of street life culture and creating a journey that is authentic as f*ck.
Under the guise of a campaign shooting SNIPES and adidas hosted a street life link-up in Marseille with Moulaga Clique and Sportsmafiaboys from Germany, Banlieue.It and youngabb from Italy, _blackkp and diablodeldrip from Spain, as well as the local plugs Marseillecapitaldurap and Escalopeviandehache from Marseille as main characters. These hand-picked talents are headlining this unique campaign and have come together for a content production that is second to none.
Each and every one of them has earned their status as a frontrunner in street life culture through hard work and consistency. All of them have been supporting and spreading the culture via their social channels for years.
The mission for the talents is simple: be you! Covered in the new adidas Climacool collection, highlighted by the adidas Climacool OG sneaker, SNIPES’ eight hero creators and their crews did what they are best at: Styling, playing football, connecting, enjoying a barbecue in the hood, and creating outstanding content, that couldn’t be more authentic – because the setting, the vibe and the link-up were real.
The aim of the campaign is to bring Climacool to where it belongs: in urban environments all over Europe.
The culture-driven approach combined with the link-up and the phenomenal outcome makes it a master class in cultural marketing.
The Climacool 1 line comes in two different colorways and includes everything you can wish for as summer essentials: A runner silhouette, shorts, cotton shirts, and jerseys. Each piece is designed in the legendary Climacool look and is available either in black with white/red accents or white-colored with black/red details. The icing on the cake of the collection is a full black tracksuit with light grey/white details to complete the ultimate head-to-toe Climacool ‘fit.
The full adidas Climacool 1 collection is available at SNIPES stores in Europe and online via SNIPES.com. The pieces retail between 34,99€ and 139,99€.
Feel free to contact us if you have any questions:
SNIPES SE | Thorben Stegemann | Brand Communications Manager
Mobile: +49 174 3430 490
Mail: thorben.stegemann@snipes.com
WE ARE SNIPES!
Inspired by hip-hop, streetball, dance, and action sports, the opening of the first SNIPES store in 1998 laid the foundation for a movement that now connects young people around the world. In line with the outfitter principle, the SNIPES online store and over 750 SNIPES outlets in Europe and the USA offer up-to-the-minute streetwear pieces and sneakers alongside the classic timeless looks of brands such as adidas, Nike, New Balance, Karl Kani, K1X, Zoo York and Southpole. What really sets our range apart are our own SNIPES collections and successful collaborations with other streetwear brands plus exclusive sneaker models. What’s more, SNIPES has remained true to its deep roots in the global street culture community, working closely with key figures from the scene, and supports talented athletes and creative artists.
For more information please visit www.snipes.com.
